At last, a reason to be always the
bridesmaid
By Stephanie Clifford, New York TimesFri, May 6, 2011 4:12 PM GMT+00:00
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Shortly before the start of the royal wedding last Friday,
designers and bridal boutiques planning knockoff dresses
went into action when they got their first glimpse of the
gown."The second we saw it on the screen, it was beautiful,
" said Omid Moradi, chief executive for Faviana,
a dress-making business based in Manhattan that plans
to produce its own version. "It was just very elegant and
glamorous." It was Pippa's.Getting the dresses into
stores ahead of competitors, and the summer bridal
market, also requires speedy production."The immediacy of the world that we live in
today changes our customers', and our brides', expectations on how quickly we can
respond," said Brian Beitler, executive vice president for David's Bridal, which expects
to have versions of the dresses in stores by August.Faviana makes wedding, prom
and evening dresses sold at places like Nordstrom and eDressMe. While
customers can buy wedding gowns that look like Chelsea Clinton's or
Eva Longoria's, no famous bridesmaids' dresses have been produced
there, until now.
